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How to Launch Viral Side Projects like T-Pain and Zuck

How to Launch Viral Side Projects like T-Pain and Zuck

Joel Hansen
November 15, 2024

Happy Friday Fam,

Hope you’ve been enjoying Zuck’s latest Spotify drop as much as we have.

Welcome back to Napkin Notes: the only newsletter founders trust to give them the latest and greatest from the startup world of the last week.

On deck this week…

🍿 T-Pain and Zuck’s collab of the century
🍻 Tom Holland dropped a new non alc beer co (article)
👂 Capital Department founders are still raising money
👀 There’s a new president in the USA
🎨 Art Basel event going down
💸 RSVP to our Happy Pitchgiving event happening Nov 19th
🥁 RSVP to MARL Accelerator’s pitch event Nov 21st
🤣 Memes of the week
🎶 Listen of the week

T-Pain and Zuck’s Collab of the Century

In case you’ve been living under a rock this week, Zuck’s latest anniversary gift for his wife took the world by storm.

The gift was a collab with T-Pain to write and launch a cover of “Get Low” by Lil Jon on Spotify.

Some context from our pals at Rolling Stone: “Zuckerberg cut the cover in honor of his wife, Priscilla Chan since “‘Get Low’ was playing when Zuck first met Priscilla at a college party. Every year they listen to it on their dating anniversary.

So naturally we assume our Kernal readers are wondering, “How can I make my side projects go viral like Zuck’s? Here’s thoughts that come to our mind that Zuck has been quoted saying in the past:

Keep It Simple – "The biggest mistake I made was not learning how to scale things earlier." (2010, Zuck). Focus on clear, easy-to-understand messages that resonate.
Experiment Relentlessly – "Am I doing the most important thing I could be doing?" (2015, Zuck). Test, learn, and adapt your marketing strategy.
Create Shareable Value – "Nothing influences people more than a recommendation from a trusted friend." (2016, Zuck). Make content that people want to share with their network.

So there you go. Give ‘em a try this next week.

Capital Department Founders Are Still Raising

We’re still getting emails from folks that missed the highly coveted Capital Department pitch event on Oct 24th. So to help out, here’s some TL;DR info:

Event recording is here
Total interest raised was $7.16M
The Startups that pitched
- Pirouette — Reimagining life-saving injections for the $750B market
- Jupiter — Turning food inspiration into shopping action - an $846B market opportunity
- Health Care Originals — AI-powered respiratory care for asthma & COPD patients - an $83B market
- AptDeco — YC-backed resale-as-a-service platform for the $58B furniture market

Or request an intro by clicking any of the button below.

Heading to Miami for Art Basel?

If so, join Plain Sight, The Players Company and a room full of former athletes for The Sports, Tech, and Venture Experience - an unforgettable experience curated specifically for growth-stage founders, VCs, and sports figures.

Through company pitches, informative panels, and curated networking, this event gives guests the ability to gain new insights into markets, find deal flow opportunities, and make lasting connections.

Request a ticket here: www.sportstechandventure.com